Importance of a Great Logo Importance of a Great Logo
By Elizabeth     /     Posted Tuesday, April 3, 2018

Importance of a Great Logo

These days, companies must struggle against shortened attention spans. In turn, they are investing more time and money into developing memorable logos. The beginning of an organization's branding, a logo should convey a company's vision, while projecting a distinctive, professional image. Here are some of the basics of business logo design to help you create a more impactful symbol for your brand.

Why it Matters

The basis of all promotional efforts, a company's logo is its most powerful marketing tool. An effective logo creates a company's image, while also acting as its very first introduction to consumers. A good logo invites consumers to learn more about a service or company, while instilling key principles about the brand. For instance, while a marketing company may want a logo with a dynamic or aggressive design, an insurance company is more likely to want a logo that projects security and prestige. Whatever the case, a logo will always be the chief visual component of a business's brand identity.

Logos also help solidify consumer loyalty, thanks in part to repetition. If a company is able to meet certain standards time and time again, people will begin to associate its logo with these standards. Over time, this can make a logo recognizable or even iconic, as with Nike's swoosh or Apple's fruit. To accomplish this, however, a business must be consistent in the way it utilizes its logo. Whether it's a website, marketing materials, annual reports, invoices, corporate apparel or promotional products, the logo should always be present and always look the same.

Making a Good Logo

There are all sorts of different ways to make an effective logo. At the same time, there are countless ways to make a forgettable logo that doesn't connect with consumers.

One key component of an impactful logo centers on originality. Obviously, your logo can't make a unique impact if it reminds people of something else. It's important to do plenty of research to make sure you don't inadvertently design a logo that resembles that of another brand.

At the same time, even a unique, attractive logo can fail if it doesn't project the right image. It's not enough to have a unique logo that looks sharp. You also need to make sure that the logo says what you want it to say. This means defining your company's core values, along with its personality. You will also need to determine exactly what makes your company different from the competition.

Getting Help

There are a lot of things to consider when designing a logo. For instance, did you know that specific colors tend to evoke certain emotions in people, or that certain shapes are more pleasing to the eye as opposed to others, which evoke negative feelings?

If you aren't a graphic designer, you may have trouble coming up with an effective logo without some help from a professional. Since your logo is such an important part of your company, it's a good idea to get some outside expertise to help you create and settle on an effective design. Once you decide on a logo, you will need to stick with it for consistency's sake. With this in mind, it's important to get things right the very first time.

Learn more about our hi viz reflective logo services today.
Latest Posts
Triple Crown Products Peapod Customer Testimonial
Triple Crown Products John's Disposal Customer Testimonial
Design Guide: Custom Printed Hoodies
9 Benefits of Employee Uniforms
Fleece For All This Winter!
Essential Winter Accessories
Holiday Event Planning: A Checklist
The Rise of the Trucker Hat
Holiday Season Gift Guide: Give the Gift of Warmth!
Carhartt Alternatives for Rugged Work Jackets
Ski Season Essential List
Business Travel Essentials
The Benefit of Embroidering Hats
Essential Hunting Gear for the Fall/Winter Seasons
How to Design Your Own Custom Hat
Making Your Trade Show Booth the Go-To Stop
How to Stay Warm at a Football Game: A Survival Guide for Parents
6 Ways to Use T-Shirts to Promote your Small Business
Agricultural Industry Promo Gift Ideas
5 Great New Employee Welcome Gift Ideas
Restaurant Industry Promo Gift Ideas
Promotional Gifts by Industry: Real Estate
10 Must-Have, Custom Athletic Apparel Items from Nike Your Team Needs, Spring 2018
5 Ways Promo Products Can Boost Your Marketing Campaign
Technology Industry: Promotional Gifts
How Corporate Gifts Help Boost Employee Morale
How to Organize a 5k Race
Restaurant Industry Promo Gift Ideas
Importance of a Great Logo
Agricultural Industry Promos
Small Business Owner Books Every Entrepreneur Should Read, 2018
Tips for Creating (and Enforcing) an Employee Uniform Policy
Brand Name vs. Generic Promo Items
What is Construction Management and What Does a Construction Manager Do?
Medical Industry Promo Item Ideas
10 Must-Have, Custom Athletic Apparel Items from Nike Your Team Needs
10 Influential Business Thinkers To Have On Your Radar
10 Awesome Sports Camps Promotional Item Ideas for Kids
School Promo Item Ideas for All Ages
4 Tasks that Small Business Owners Should Start Delegating
The Best Workwear For Winter
5 Tips for Making an Impression at Your Next Trade Show
Thoughtful Employee Recognition Ideas
5 Tips to Keep your Luggage Safe During Travel
5 Tips for Staying Warm on Winter Construction Sites
5 Holiday Gifts Ideas for Employees
What Is Flame-resistant Clothing, and Why Is it Important?
5 Impactful Trade Show Giveaway Ideas
Top 5 Reasons to Customize Your Corporate Apparel
Best Work Gloves for Fall and Winter
Daylight Savings Calls For Reflective Safety Wear
Small Business Community Involvement Tips for the Holidays
Popular Employee Appreciation Gifts by Industry