Small Business Community Involvement Tips for the Holidays

Smart businesses focus a lot of attention on building brand recognition among the people in their local communities. The holiday season provides unique opportunities for companies to engage the public through special promotions and events. Here are five smart ways to increase your pool of local customers this winter.

  1. Hold a food drive. During the holiday season, countless organizations accept charitable donations for the less fortunate. Think about starting or participating in a drive for non-perishable food items. This is a great way to cultivate valuable relationships, while also shedding positive light on your brand.

  2. Volunteer. Consider asking your employees to volunteer during the holiday season. What's more, outfit them in branded apparel that showcases your unique logo. If you are reluctant to ask your employees to dedicate their time for free, consider sweetening the deal by offering some intriguing holiday employee gifts.

  3. Target key events and organizations. All communities differ based on climate, location and demographics. To better understand your potential customers' needs and interests, you and your employees need to get involved in key events and organizations, such as business councils, neighborhood groups and even school PTA groups. You should also take steps to identify any potential holiday events and get involved either through sponsorships or direct participation.

  4. Host your own holiday event. Many businesses spend a lot of time trying to craft strategies that will allow them to participate in non-relevant community events. If you can't see a way to promote your service or product at a specific event, think about starting your own. Rent out space or use your own facility to host some type of event, and invite other non-competitive local businesses to participate.

  5. Plan a promotional giveaway. The holidays provide an ideal opportunity for businesses to engage the public with special promotions, giveaways and contests. Instead of giving out a monetary reward, however, take your marketing strategy a step further by offering branded promotional items as first, second and third prizes.

To learn more about our promotional and branded apparel, contact our team!

Popular Employee Appreciation Gifts by Industry

According to Harvard Business Review, an employee gift can actually motivate workers better than cash bonuses. To effectively engage your workforce, however, it helps to choose products that are relevant to their fields or industries. Here are some gift ideas for employees working in some of America's top industries.

Autos & Vehicles/Motor Vehicles

Thermos Travel Tumblers: Available in a wide array of colors and styles, insulated travel tumblers keep hot beverages hot and cold beverage cold. Whether they're filled with coffee, water or soda, these mobile beverage holders appeal to just about anyone, whether they drive for a living or make a short daily commute.

Highway emergency sets: These comprehensive roadside kits can be lifesavers, when unexpected car trouble leaves your employees stranded on the side of the road. Designed to provide safety and peace of mind, each kit includes 200-amp jumper cables, a gas siphon, warning triangle, two bungee cords, a Mylar blanket for staying warm, two glow sticks, a flashlight, tire gauge, a pair of gloves with rubber grips, and a sturdy carrying case with pockets for securing all 12 pieces.

Deluxe Windshield Shade: Comprised of light, reflective material, these foldable shades keep automobile interiors cool, while protecting dashboards from UV damage. They also easily pop open and collapse through a unique spring-like action that allows them to conveniently slide into a small round polyurethane case.

Real Estate/Residential Properties

Flashlights: In the best of circumstances, vacant properties will have working electricity. Many times, however, real estate professionals must organize showings without the benefit of artificial light. A high intensity flashlight can be a godsend, especially when a bit of staging is required.

Plastic Power Bank, Wall Charger & Car Charger Kit: A lack of power can also complicate communication, since there's no way for agents to charge their smartphones. This all-in-one power bank and car charger kit ensures that their phones will always be on for emergencies and important calls.

Tool Bag: A thriving real estate company has the resources to hire professionals to make even the smallest repairs. In many instances, however, agents are forced to make repairs themselves. Whether they need to swap out fixtures, change switch plates, measure a room or tighten the occasional screw, this comprehensive tool bag gives real estate professionals everything they need to prep a home for a timely showing.

Home & Garden/Home Decor

Picture Frames: Virtually everyone adorns their homes with family photos. By offering attractive frames to your employees, you can connect on an emotional level, while making your brand a fixture in their homes.

Garden Tool Pack: Packed with gardening essentials, this attractive tote is a great gift for employees who are caught up in the booming gardening hobby-trend.

Rosewood Wine Glass Set: An ideal gift for wine enthusiasts, this lovely set includes a wood box with a handsome rosewood finish. Inside, your valued employee will find two sparkling wine glasses nestled safely in die-cut foam, along with a tool drawer that holds a silver plastic foil cutter, fold-out knife, decanting pourer, stopper and corkscrew.


Sport Jugs: When they are working long hours on the job site, construction crews consume massive quantities of water and sports drinks. This insulated sports jug makes sure your crew will never go thirsty, thanks to an insulated, 384-ounce reservoir that keeps beverages cool all day long.

Tool Rolls: Cumbersome tool boxes are heavy and difficulty to organize. When your workers need tools for a timely task, they'll appreciate this convenient tool roll that includes 18 pockets for varying sizes for tools. Easy to handle and haul, this worksite essential can boost productivity and enhance employee goodwill.

Retractable Flashlight: This retractable flashlight extends to illuminate hard-to-reach places. It also includes a magnet on end that can pick up items just out of reach. Whether they dropped a tool in a bad spot or need to pick up loose nails at the end of the day, this innovative tool can make things whole a lot easier on your crew.


Luggage: A perfect gift for valued employees and invaluable clients, custom luggage helps to cultivate goodwill. At the same time, it can also increase brand awareness, as your staffer or client travels through airports. From hard-sided carry-on bags and lightweight duffels to computer cases and high-end luggage, there are plenty of options for any situation.

Aero-Snooze Travel Kit: For frequent travelers, it's not always easy to get enough shut-eye. Help take the red out of "redeye" flights with this three-piece set that includes a handy TSA-compliant carrying pouch with foam earplugs and a soft nylon eye mask.

Tech Travel Kit: Power will never be in short supply with this handy employee travel gift. Ideal for road trips, the convenient molded carrying case includes a 5V/1A AC adapter and 5V/1A car charger that can charge phones in the car and in a hotel room.


Getting Optimal ROI for Your Gift

A thoughtful employee gift can make workers feel more appreciated. At the same time, it can also help improve morale, drive productivity and reduce turnover. To get optimal benefits, however, it pays to choose gifts that are relevant to your workers' lives. Instead of taking a one-size-fits-all approach, try to get to know each employee and think of ways you can connect by offering a more personalized gift.


In today’s fast changing business climate, the rush to offer the best online experience continues to grow. While we believe online services are important, we also believe expert advice and help by people that know your business is critical when ordering custom logo apparel and promotional products.

For example, some companies offer online art designers allowing users to create logos and artwork that can then be printed or embroidered on apparel and promotional products. While these tools can be a quick way to come up with a simple generic design, we know that there is no replacement for a professional graphic designer and software who can turn any idea into a unique brand image. That is why we have and will continue to focus on increasing our graphic design team and capabilities.

Also, online shopping tools are a convenient way to sort through nearly unlimited amounts of products and we feel ours is one of the best. But online tools do not know about the unique needs of each organization, company or group which is critical when ordering a variety of branded products. Different products have unique logo and branding abilities and limitations and some products work better with others. For this reason each of our customers are given a dedicated representative to help meet very specific needs and to make it easy to replenish and find compatible products over time.

Last but not least is the problem of an unlimited amount of companies that specialize in a specific product category or service. This works fine for blank retail products but leaves much to be desired when it comes to ordering branded products with a custom logo. Not only is it a hassle to set-up logos with multiple companies, but every corporate apparel and promotional products company has different quality standards and logo color pallets which can make it nearly impossible to create a cohesive and quality branded appearance. This is why we offer such a wide range of products and logo options to our customers in order to meet every branding need possible. Our graphic design team examine and match logo colors across different imprint methods such as screen printing and embroidery to ensure that logo colors have a cohesive look across various products.

In summary, we believe that modern organizations need the power of online tools with the added convenience of personal and professional customer service to provide the best branding experience. Triple Crown Products will continue to focus on giving our customers the best off all worlds in this regard.