When it comes to enhancing brand recognition, promotional products make a big impact. As one of the most cost-effective branded products, promotional t-shirts offer a bang for a company's investment dollar! Here are some of the best ways to make them work for your business:
1) Social media giveaways
This is a great way to promote engagement, while enhancing your social media marketing campaign. Host a t shirt giveaway on multiple channels, including Instagram, Facebook and Twitter. Ask people to comment, like and share your message for an opportunity to win your custom logo T-shirt.
2) Survey incentives
Modern customers aren't very enthusiastic about filling out online surveys. Sweeten the deal by offering a company t-shirt with a cool or quirky saying. You can give one away to every person who completes a survey, or you could offer a drawing for survey participants with a classy customized polo shirt as the prize.
3) Bonus gifts
Include a branded t-shirt or polo shirt with high-end products. People love freebies, and they may be more likely to buy an item if you sweeten the deal.
4) Hold a drawing
Having trouble collecting addresses for your email marketing campaign? Inspire better engagement by holding a drawing. As an eligibility requirement, ask potential customers to submit their names and email addresses. This can lead to better long-term engagement that could result in more profitable leads.
5) Visit trade shows
Trade shows provide multiple ways for you to leverage promotional tees. First, unless the event has a strict dress code policy, make sure you and your staff wears your branded t-shirts. Second, consider giving away promotional tees by themselves or as part of a gift bag. Be sure to include your website address on the t-shirts, especially if your business transacts via a web platform.
6) Sponsor an event
When they sponsor events, companies often receive positive press about their philanthropic efforts. These gatherings also provide a great opportunity to hand out promotional tees to participants and guests. Whether it's a 5K run, a little league baseball tournament or a local charity event, these gatherings are great for engaging with potential customers and the community at large.
Things to Consider
While branded t-shirts offer proven promotional appeal, not all providers offer the same level of quality. To pique consumer interest, it's a good idea to develop unique, eye-catching tees that don't look too generic. With innovative printing capabilities, Triple Crown is ideally equipped to help you create custom t-shirts for every angle or occasion. Enhanced by photo-quality, end-to-end graphics, your tees are guaranteed to inspire interest, whatever the setting.
Looking to promote your small business through custom t-shirts? Browse our t-shirt collection today!
Whether you need to connect with suppliers, producers, farmers markets, coops, grocers or individual customers, branded agri products can really make an impression. Here are some agricultural industry promotional gift ideas to help you cultivate goodwill and plant a seed in the minds of your target audience.
Canvas totes: These promo gifts are a great way to engage customers as farmers markets. Capable of holding plenty of weighty produce, they also offer expansive space for you to showcase your logo. Since they tend to be reused, quality promotional totes also help keep your brand front of mind, which helps to drive repeat business weeks and months down the line.
Garden tool packs: Loaded with essential gardening tools, this easy-handling tote offers relevant appeal to agri-minded audiences. It's also a great way to leverage the booming gardening hobby-trend. What's more, since it offers lasting, real-world value, this promo gift is sure to provide a high ROI for your promotional dollar.
Work gloves: If your company's promotional campaign centers on agricultural producers, branded work gloves can really hit the mark. Available in rugged pigskin leather, flexible synthetics and everything in between, these handy agri products offer functional, real-world value to clients, whether they are working in the fields, servicing tractors or trying to stay warm in the early morning hours.
Sport jugs: Agricultural producers work long hours under the hot sun. In turn, most require large quantities of water, tea or sports drinks. Insulated sports jugs help keep beverages cool all day long, even when temperatures soar above 100 degrees. When they are branded with your unique logo, they can also build positive sentiment for your company, while keeping you relevant in the minds of your clients.
Cutting boards: Cutting boards and produce go hand in hand. When customized with your logo, these kitchen essentials are a great way to engage individual consumers or key decision-makers that work for suppliers, coops or grocers.
Beverages and edibles: If you're looking for a way to engage broad agricultural audiences, there's no better option than promotional drinks and edibles. After all, while people tend to have different needs and interests depending on their demographics, everyone appreciates the allure of free food and beverages.
When choosing the right promotional gift for the agricultural industry, it's important to know your market. Before selecting an item, you should first ask yourself who exactly you are targeting. Your first instinct might be to answer, anyone and everyone. Unfortunately, this sort of oversimplification can lead to waste if you choose a product that doesn't effectively engage your target audience.
Take the time to get a better understanding of your audience’s individual demographics and characteristics. Are they young millennials who are focused on organics and renewables? Are they middle-aged or retired consumers with their own sets of priorities? The more you know about your customers, the easier it is to tailor your marketing message by selecting agricultural-themed products that are relevant to their lives.
When they first join a company, new employees can have trouble keeping their heads above water. They don't yet know their coworkers and are unfamiliar with the company culture. They also face anxieties related to learning new responsibilities and proving their worth. If you'd like to create a more seamless onboarding process for your workers, learn how new employee welcome gifts can help.
Rolling Out the Red Carpet
Sociological, psychological and economic research has shown that employee morale directly influences a company’s bottom line. In fact, businesses enjoy much higher productivity when their workers are happier and more engaged.
This type of research is fueling a trend of welcoming new staffers with employee gifts. Among the most popular choices include:
1) Desktop items: Pens, pencils, highlighters and notebooks
2) Tech items: USB drives, chargers, mouse pads and styluses
3) Office supplies: Calendars, folders, memo pads and stress toys
4) Drinkware: Mugs, glasses, coffee cups, insulators and bottles
5) Bags: Briefcases, tote bags, backpacks and wallets
In addition to optimizing the onboarding experience, these items can also provide a promotional boost for a business, when they are branded with its unique logo. This is especially true if businesses gift their employees with promotional items that will be used outside the workplace.
Making a Wise Investment
The average business spends over $1,800 to hire someone new and up to four months searching for the right candidate. With this type of investment, it makes sense for employers to express their appreciation for new workers to make them feel like a valued part of the team.
By boosting morale right out of the gate, new employee welcome gifts have the potential to reduce costs and headaches related to employee turnover. They are also valuable tools for integrating new staffers to create a smoother-running operational structure fueled by happy employees.
Browse and shop our selection of promotional products today!
Promotional products can have an especially big impact in the food service industry, where regular streams of customers provide ample opportunity for engagement. To promote positive sentiment, referrals and repeat business, however, it's a good idea to use branded items that are relevant to the industry. Here are some smart restaurant industry promo gift ideas to help you connect with your audience.
Koozies® and Can Coolers: Available for as low as 50 cents each, these promotional items are ideal for businesses that need to stay within strict budgets. Also available for bottles, each insulating foam product provides plenty of room for logos and slogans.
Insulated Wine Tote Bags: These insulated totes help keep wine chilled from the store to the fridge and beyond. They also include a convenient side pocket for corkscrews and accessories.
Spices: Custom spices can cook up a lot of interest, especially when they showcase your unique logo. They are also available as full bottle shakers or as smaller gourmet spice tins for as little as $3.90 apiece.
Coffee K-Cups: These days, traditional filtered coffee has become an antiquated notion. You can appeal to modern consumers by offering branded single serve coffee k-cups that are compatible with contemporary brewing machines.
Branded Mints: Perfect for trade shows and the front desk of a restaurant, individually wrapped mints sweeten sentiment about your brand. Available in peppermint, cinnamon, chocolate and butter mint, these affordable branded items come in quantities of up to 10,000 for as low as 7 cents each.
Tea: Branded tea can warm customers up to your brand, depending on the demographics of your guests. You can leverage the product in individual tins, retail form or as individual gifts.
Water bottles: These items are great for showcasing your brands at community events. Whether you have a booth or a food truck, individual branded water bottles attract a lot of interest, even if your audience chooses to eat at a competitor's setup.
Rosewood Wine Glass Sets: These compelling promo gifts are great for cementing relationships with especially valuable clients or employees. They are also a nice way to express gratitude to a key supplier or manager during the holiday season.
Wine stoppers: Branded wine stoppers are a great option for fine dining restaurants that want to project a more sophisticated image. At the same time, they are also available in a wide variety of styles that make them quiet affordable for even the most budget-conscious establishment.
Custom Straws: Branded straws are another affordable way to engage customers within the foodservice industry. They can be especially impactful if they showcase a unique feature, as with mood straws, which change color in ice-cold liquids.
Coasters: For decades, restaurants have relied on branded coasters to add a touch of professionalism to their establishments. These days, there are a number of new styles that make contemporary coasters great promotional gifts. These include coasters with embedded bottle openers, flying disc style coasters, stylish bamboo coasters, sleek leather coasters and sublimated coasters with photo-quality, end-to-end graphics.
Successful real estate agents get most of their business through referrals. With this in mind, it's smart to maintain relationships even after you've closed on a property. Real estate promotional items allow agents to do this by offering real-world value that connects with their target audiences.
Choosing the Right Products
When it comes to cultivating client goodwill, it's best to offer relevant promotional products that offer actual, real-world value. The following items allow agents to make solid connections with both buyers and sellers:
Flashlights: These make great closing gifts for buyers, who will appreciate having an extra light on hand during power outages.
Tape Measures: New buyers have plenty of measuring to do once they move into their new homes. Enhanced by your unique brand, these handy tools provide enduring value that keeps you relevant in the minds of past clients.
Picture Frames: Virtually all homeowners are eager to decorate their new houses with family photos. By offering attractive frames to your clients, you can connect on an emotional level, while making your brand a fixture in their homes.
Tool Bags: Even the newest homes require regular maintenance and the occasional repair. Equip your clients with the tools they need and create positive sentiment that will lead to more referrals.
Drinkware: Every kitchen can use some extra glasses, coffee mugs or jars. Make your logo an indispensable part of daily living by offering branded drinkware to your clients.
In the real estate industry, long-term relationships lead to referrals. By leveraging promotional products, you can generate lasting goodwill by demonstrating your continuing commitment to your clients. That said, for optimal ROI, make sure you select products that offer real-world value that will appeal to your target audience.
With the industry's most diverse product selection Triple Crown is your source for targeted promotional products. Explore our wide array of branded items and discover cost-effective marketing solutions for your unique business needs.
Custom Nike athletic apparel and promo items make a powerful statement; the Nike Swoosh design is one of the world’s most recognizable brands. When you choose custom Nike athletic apparel, you’re not just linking your team’s name to the famous logo—you’re showing you care enough to outfit your team with high-quality, durable promo items.
We’ve assembled a list of ten must-have custom Nike promo items your team needs this spring.
1) Dri-FIT Heather Polo by Nike Golf
The Dri-FIT Heather Polo by Nike Golf is a style-smart piece of custom Nike athletic apparel. The polo can be customized with your team’s logo and individual names and comes in four colors. Dri-FIT moisture management technology helps your team stay cool and dry.
2) Nike Golf Elite Backpack
With padded sleeves for laptops and tablets and a water resistant back panel valuables pocket, the Nike Golf Elite Backpack is perfect for the team on the go. A sturdy grip handle and curved padded shoulder straps make the bag comfortable to use, while the backpack’s front offers plenty of space for your team logo.
3) Dri-Fit Technical Colorblock Cap
Don’t neglect headgear when considering custom Nike athletic apparel. The Dri-FIT Technical Colorblock Cap by Nike Golf is a lightweight cap with a low profile and five distinct color schemes.
4) Dri-Fit Swoosh Visor
Not everyone likes baseball caps. For teammates who just want something to keep the sun out of their eyes, we offer the Dri-FIT Swoosh Visor by Nike Golf, a three-panel visor with the Nike Swoosh prominently displayed on the bill.
5) Dri-Fit Stretch ½-Zip Cover Up
When your team needs some extra warmth on the sidelines or around town, the Dri-FIT Stretch 1/2-Zip Cover-Up by Nike Golf is a cozy addition to your custom Nike athletic apparel.
6) Large Duffel by Nike Golf
Whether traveling to the next big game or going to the gym, your team needs some way of transporting their uniforms and equipment. The Large Duffel by Nike Golf offers plenty of room for all your sports needs while proudly displaying your team logo.
7) Nike Departure Roller III
For away games and sports camps, your team needs to pack non athletic clothing for when they’re not playing or practicing. The sleek, compact Nike Departure Roller III provides room for all their non-athletic apparel. Add your logo to the bag to make it easier to spot on luggage racks—and announce your team’s arrival to the world.
8) Nike Explorer 2 Golf Shoe
With low-profile traction and comfortable support, the Nike Explorer 2 Golf Shoe
is an ideal shoe for both casual and athletic wear.
9) Nike Golf Collapsible Umbrella
Keep your custom Nike athletic apparel dry with a Nike Golf Collapsible Umbrella. The compact design of this sturdy umbrella includes a
3-section steel hexagon shaft and reinforced frame with a convenient auto open/close button.
10) Nike Golf Tri-Fold Towel with Carabiner
Towel down after hitting the gym with a 100 percent cotton Nike® Golf Tri-Fold Towel w/ Carabiner emblazoned with your team logo. Each towel comes with a carabiner for easy storage.
An effective promotional marketing strategy should incorporate a variety of tactics and channels. When it comes to generating optimal ROI, however, few marketing methods compare to branded promo items. If you're looking for a way to boost brand awareness and cultivate client goodwill, consider these five key benefits of promotional products.
1) They generate lasting awareness. According to a study by the Promotional Products Association International (PPAI), 62 percent of consumers say they remember the name and services of at least one company that gave them a promotional product. What's more, other research indicates that promo products forge positive relationships with customers by cultivating goodwill.
2) They pack enduring promotional power. Because they offer tangible, real-world value, the right promo products tend to get used again and again. According to research, in fact, the average person keeps a promotional product for as long as one year to more than four years. This extended lifespan creates a better return on investment, while also increasing the chances that your brand will get exposed to more and more consumers.
3) They optimize engagement. By tailoring their promotional products to their audiences, businesses are able to connect in powerful ways. Whether it's corporate, education, medical, travel, pharmaceutical, technology or some other industry, it's easy to target key market segments by tapping today's diverse array of promo products.
4) They turn clients into ambassadors. In addition to generating client goodwill, promotional products also turn customers into proverbial walking billboards. Whether they're on the golf course, in the office or shopping at the mall, your clients can become influential ambassadors for your logo when they use or wear one of your branded promo items.
5) They are affordable. Cost management is a key part of any effective marketing campaign. With today's branded products, companies are able to select from a broad diversity of options, priced to fit even the tightest budgets. Whether you need inexpensive trade show items in bulk or high-end corporate gifts, it's never been easier - or more affordable - to leverage promotional products.
With a free shopping option and price matching guarantee, Triple Crown is your source for cost-effective promotional products. Explore our wide array of branded items and discover first-rate marketing solutions for your unique business needs. Shop today!
To connect with today's customers, business owners need functional branded products that are relevant to modern life. In turn, more and more companies from all industries are investing in technology-related promotional items, which offer long-term promotional power because of their practicality.
Benefits of Investing in Technology-Related Promotional Products
Promotional products are the most effective advertising medium next to the Internet. Despite their high returns, not all promotional items offer the same return on investment. In addition to increasing brand awareness, the highest-performing products also promote:
To achieve these key goals, a product must provide real-world functionality, along with good versatility that makes it useful in the office, at home and anywhere else a customer takes them. By providing all these benefits, branded tech products yield a better return on investment, especially for businesses engaging in B2B marketing or catering to tech-savvy professionals and industry decision-makers.
The Triple Crown Advantage
Triple Crown Products partners with leading technology manufacturers to provide our clients with a wide selection of custom tech products. This includes wireless computer mice, foam and gel mouse pads, tablet sleeves, mini USB cellphone fans, smartphone wallets, power banks, phone chargers, USB drives and foldable virtual reality headsets.
These modern branded products allow our customers to increase their promotional reach, while staying relevant in the minds of contemporary customers who value technology more than ever.
State-of-the-art sublimation printing technology ensures flawless translation from graphic artwork to final product. All proofs are sent directly via email, so our clients have the final say before production begins. Logos looks crisp, clean and professional, emblazoned on premium-quality promotional tech items that will get used again and again.
The most effective touch points offer real-world functionality and long-term promotional power. With customized tech products from Triple Crown, you can cultivate client goodwill and stay relevant in the minds of the people who matter most.
Shop our technology-related promo items here!
To run an effective company, business owners need all hands on deck. Unfortunately, it's not always easy to keep everyone happy all of the time. When job satisfaction suffers, companies experience higher turnover rates, reduced productivity and lower profits. To combat this, a growing number of businesses are using corporate gifts to improve employee morale.
What Exactly Is Employee Morale?
In essence, staff morale is the collection of feelings and attitudes employees have for their workplace. Whether positive or negative, worker morale can influence a number of critical areas, including:
With this in mind, it's obvious that good employee morale can drive a business forward, while low morale can hold it back. But how can budget-conscious companies make their workers happier without going over-budget?
According to a study by the International Society for Performance Improvement, incentive programs can boost employee satisfaction and performance by as much as 44 percent. For Fortune 500 companies, these incentives might include bonuses, vacations and profit-sharing plans. Unfortunately, for many businesses, these strategies aren't cost-effective.
As they strive to balance employee satisfaction with razor-thin budgets, more and more companies are utilizing corporate gifts to inspire productivity and promote goodwill. Sometimes, these gifts are given regularly to all company personnel. Other times, they are given as part of the onboarding process or as prizes for a job well done.
Whatever the case, there are a number of corporate gifts business owners can use to inspire their staff. This includes small everyday office items, such as pens, pencils, highlighters, notebooks, calendars, folders and memo pads. It can also include tech toys, such as USB drives, chargers, mouse pads and styluses. In many cases, business owners also choose to reward outstanding performance by offering higher-end branded products, such as briefcases, luggage, tools and golfing accessories.
However they choose to leverage them, corporate gifts provide effective, low-cost incentives that help business owners reduce turnover, enhance productivity and improve the way their team feels about the organization as a whole.
Running a 5K race can be an enjoyable experience for all involved, but make no mistake—it takes plenty of work to put together a successful race. From choosing a location to picking promotional items, this list explains how to organize a 5K race.
1. Choosing a Location
Before you decide on anything else, you need to know where your race will be held. Can participants, volunteers, and your audience reach the venue easily? Is the location one people enjoy going to on other occasions?
2. Choose a Date
The date you choose is as important as the race location. While you cannot control the weather, your choice of date can reduce the risk of wind and rain. You’ll also need to consider holidays, participant schedules, and other events that could compete for people’s attention. Most races take a year to plan, so choose a date that gives you plenty of time to prepare.
3. Set Race Goals
How many racers do you want to participate? Larger races require more effort, time, and money to organize. Are you running the race for publicity or for charitable purposes? The answers to these questions influence how to organize a 5K race.
4. Get Permits
This is the single most important step in the early stages of organizing a race. If you don’t have a permit from the proper authorities, your race simply won’t run.
5. Consider Logistics
Once you have permission to run the race, you’re going to have to consider a wide range of factors. Race software can help you organize many aspects of the race, including online registration, selling merchandise, and reporting race results.
6. Budgets, Sponsors, and Donations
Draw up a budget for the race, accounting for such costs as:
Donations and sponsors can help cover the costs of your race. Local businesses and sports facilities may be willing to sponsor the race in return for merchandising opportunities. Even if sponsors aren’t willing to put up money, they may be eager to donate items for participant goodie bags.
Promotion is an important factor when considering how to organize a 5K race. No matter how many participants you have, a race isn’t a success without a crowd. Promote your event through social media, a website, emails, and local television and radio.
8. The Big Day
Be prepared for anything on the day of the race. Get to the race site early to deal with last-minute issues and have backup plans in place should volunteers not show up. And breathe—there’s no need to panic!
9. After the Race
Promotional products can have an especially big impact in the food service and restaurant industries, where regular streams of customers provide ample opportunity for engagement. To promote positive sentiment, referrals and repeat business, however, it's a good idea to use branded items that are relevant to the industry. Here are some smart restaurant industry promo gift ideas to help you connect with your audience.
1) Koozies and Can Coolers (Insulators)
These promotional items are ideal for businesses that need to stay within strict budgets. With plenty of room for logos and slogans, they make an excellent choice for employees and customers alike! Shop our selection of promotional insulators here.
2) Wooden Cutting Boards
Wooden cutting boards engraved with your brand name and logo make thoughtful and practical gifts for gifts for your employees. Browse our cutting boards here.
3) Beer Growlers
Offer your most loyal employees and clients a beer growler around the holidays - showcasing your unique logo! Available in a variety of styles and sizes, browse our selection of beer growlers here.
Thermoses are a great way to warm new employees and customers alike to your brand. Browse our selection of promotional thermoses here.
5) Branded Mint Tins
Perfect for trade shows and the front desk of a restaurant, individually wrapped mints sweeten sentiment about your brand. Browse our branded mint tins here.
6) Beverage (Containers)
Branded beverages - such as energy drinks or water infusers - are a great way to generate brand awareness. Great for handing out at fundraisers or promotional events! Browse our selection of promotional beverage containers here.
7) Water Bottles
These items are great for showcasing your brands at community events. Whether you have a booth or a food truck, individual branded water bottles attract a lot of interest, even if your audience chooses to eat at a competitor's setup. Browse our selection of promotional water bottles here.
These compelling promo gifts are great for cementing relationships with new employees. They are also a nice way to express gratitude to a key supplier or manager during the holiday season. Browse our selection of promotional mugs here.
9) Wine Stoppers
Branded wine stoppers are a great option for fine dining restaurants that want to project a more sophisticated image. At the same time, they are also available in a wide variety of styles that make them quiet affordable for even the most budget-conscious establishment.
For decades, restaurants have relied on branded coasters to add a touch of professionalism to their establishments. These days, there are a number of new styles that make contemporary coasters great promotional gifts. These include coasters with embedding bottle openers, flying disc style coasters, stylish bamboo coasters, sleek leather coasters, and graphic coasters with photo-quality, end to end images. Browse our selection of promotional coasters here.
Triple Crown Products offers free logo design set up and shipping on your first order over $99. Order online with us today!
These days, companies must struggle against shortened attention spans. In turn, they are investing more time and money into developing memorable logos. The beginning of an organization's branding, a logo should convey a company's vision, while projecting a distinctive, professional image. Here are some of the basics of business logo design to help you create a more impactful symbol for your brand.
Why it Matters
The basis of all promotional efforts, a company's logo is its most powerful marketing tool. An effective logo creates a company's image, while also acting as its very first introduction to consumers. A good logo invites consumers to learn more about a service or company, while instilling key principles about the brand. For instance, while a marketing company may want a logo with a dynamic or aggressive design, an insurance company is more likely to want a logo that projects security and prestige. Whatever the case, a logo will always be the chief visual component of a business's brand identity.
Logos also help solidify consumer loyalty, thanks in part to repetition. If a company is able to meet certain standards time and time again, people will begin to associate its logo with these standards. Over time, this can make a logo recognizable or even iconic, as with Nike's swoosh or Apple's fruit. To accomplish this, however, a business must be consistent in the way it utilizes its logo. Whether it's a website, marketing materials, annual reports, invoices, corporate apparel or promotional products, the logo should always be present and always look the same.
Making a Good Logo
There are all sorts of different ways to make an effective logo. At the same time, there are countless ways to make a forgettable logo that doesn't connect with consumers.
One key component of an impactful logo centers on originality. Obviously, your logo can't make a unique impact if it reminds people of something else. It's important to do plenty of research to make sure you don't inadvertently design a logo that resembles that of another brand.
At the same time, even a unique, attractive logo can fail if it doesn't project the right image. It's not enough to have a unique logo that looks sharp. You also need to make sure that the logo says what you want it to say. This means defining your company's core values, along with its personality. You will also need to determine exactly what makes your company different from the competition.
There are a lot of things to consider when designing a logo. For instance, did you know that specific colors tend to evoke certain emotions in people, or that certain shapes are more pleasing to the eye as opposed to others, which evoke negative feelings?
If you aren't a graphic designer, you may have trouble coming up with an effective logo without some help from a professional. Since your logo is such an important part of your company, it's a good idea to get some outside expertise to help you create and settle on an effective design. Once you decide on a logo, you will need to stick with it for consistency's sake. With this in mind, it's important to get things right the very first time.
Canvas Totes: These promo gifts are a great way to engage customers as farmers markets. Capable of holding plenty of weighty produce, they also offer expansive space for you to showcase your logo. Since they tend to be reused, quality promotional totes also help keep your brand front of mind, which helps to drive repeat business weeks and months down the line.
Garden Tool Packs: Loaded with essential gardening tools, this easy-handling tote offers relevant appeal to agri-minded audiences. It's also a great way to leverage the booming gardening hobby-trend. What's more, since it offers lasting, real-world value, this promo gift is sure to provide a high ROI for your promotional dollar.
Work Gloves: If your company's promotional campaign centers on agricultural producers, branded work gloves can really hit the mark. Available in rugged pigskin leather, flexible synthetics and everything in between, these handy agri products offer functional, real-world value to clients, whether they are working in the fields, servicing tractors or trying to stay warm in the early morning hours.
Sport Jugs: Agricultural producers work long hours under the hot sun. In turn, most require large quantities of water, tea or sports drinks. Insulated sports jugs help keep beverages cool all day long, even when temperatures soar above 100 degrees. When they are branded with your unique logo, they can also build positive sentiment for your company, while keeping you relevant in the minds of your clients.
Cutting Boards: Cutting boards and produce go hand in hand. When customized with your logo, these kitchen essentials are a great way to engage individual consumers or key decision-makers that work for suppliers, coops or grocers.
Beverages and Edibles: If you're looking for a way to engage broad agricultural audiences, there's no better option than promotional drinks and edibles. After all, while people tend to have different needs and interests depending on their demographics, everyone appreciates the allure of free food and beverages.
Learn more about Triple Crown Products' free shipping and setup services.
It’s said that voracious readers make the best small business owners. In an often-competitive market, an entrepreneur needs to stay on top of the latest changes to the market, new approaches to leadership, and other factors that can make or break a business.
At Triple Crown, we can provide the promotional items and work uniforms your business needs. For advice on how to maximize your profits, inspire your employees, and survive in the ever-changing business world, we recommend you peruse our recommended small business owner books: 2018 edition.
Cal Newport: Deep Work
In Deep Work, Cal Newport offers the means to radically improve your productivity with a series of effective, tested strategies. Get more done by avoiding the distractions that can so often eat into a small business owners day.
Clate Mask and Scott Martineau: Conquer the Chaos
Small to mid-sized business owners face a constant stream of obstacles and setbacks on the road to success. Some challenges, however, are bigger than others, and can cause significant damage to your business. Mask and Martineau offer a solution—a mindset new business owners can adopt and internalize.
Eric Ries: The Lean Startup
In The Lean Startup, Eric Reis explores the latest tools and strategies needed to use both capital and employee resources most efficiently. Building on the concept of “validated learning,” Ries offers an adaptable, creative approach to successful business building.
Jim Collins and Jerry Porras: Built to Last
The fastest route to success is to learn from those who have already succeeded, and that’s just what Collins and Porras provide—an overview of 18 successful companies from their beginnings to the present.
Gino Wickman: Traction
Gino Wickman’s Traction offers exactly what the title promises—a means to get a grip on your business and its effect on your life. Wickman’s advice is ideal in situations where the business controls your actions instead of vice versa.
Michael E. Gerber: The E-Myth Revisited
Gerber’s first book, The E-Myth, shattered the idea hard work and the right skills assured entrepreneurial success. In The E-Myth Revisited, he explores why most small businesses fail, and what you can do to avoid the same fate.
Robert Cialdini: Influence
Influence: The Psychology of Persuasion offers valuable insights into human behavior. Cialdini explores what motivates your customers and clients, why they say yes or no to your proposals, and how to use scientific tactics to increase the chance of them saying yes. Equally importantly for your business decisions, he reveals how to avoid being manipulated yourself.
Simon Sinek: Start with Why
You can manipulate or inspire employees to get a desired effect. Of the two tactics, inspiring is the most effective, and it’s this method Simon Sinek explores in Start with Why. Sinek offers a system of inspiration based on identifying why you went into business in the first place, focusing not on what you do but why you do it.
Tim Ferriss: Tribe of Mentors
Tim Ferriss has made a name for himself as the host of one of Apple’s most popular business podcasts. Tribe of Mentors is an encyclopedic collection of business insights and advice from the men and women who influenced Ferriss himself. It’s a fascinating read filled with valuable information.
Creating an employee uniform policy gives your customers and clients a positive, cohesive view of your company. A well-implemented uniform policy does away with other workwear issues, including messy apparel and clothing choices that distract from your company’s image.
The Benefits of Creating an Employee Uniform Policy
The advantages of an employee uniform policy go further than presenting a smartly-dressed image to customers, although that benefit cannot be understated. When creating an employee uniform policy, your company suddenly has access to a host of other benefits, including:
Uniforms promote a feeling of ownership and company pride among employee, who also save money on work-related clothing expenses.
Creating an Employee Uniform Policy
Creating an employee uniform policy takes time but is well worth the effort. It’s advisable to include staff in the drafting of the policy and choice of workwear, rather than blindsiding them with a sudden change in workwear policies. Employees may also have insight into workwear and the appropriateness of types of uniforms management overlooks.
Uniforms and workwear should look smart but should also be comfortable. Even if you want unisex workwear, it’s still best to take gender into account. Women’s shirts and slacks are cut to fit differently from men’s shirts. If the colors, branding, and general appearance are similar, you’ll still be presenting a consistent image to customers.
Your workwear choices probably won’t please every single employee, but giving staff input into fabric, styles, fit, and colors will make enforcing an employee uniform policy easier.
When creating an employee uniform policy, think beyond the uniform. What type of accessories will staff be allowed to wear? If you’re providing branded uniforms but not shoes, what style of footwear is acceptable? Be sure to take staff’s religious or ethnic dress requirements and grooming customs into account.
Assign someone from Human Resources to write up the dress code policy, with explanations of what is and is not acceptable. Pick a day to launch the new policy and give staff plenty of lead time to prepare.
Enforcing an Employee Uniform Policy
As with the launch of any organization-wide policy, a uniform policy will take time to solidify in your workplace culture. Be patient over the first few weeks, giving gentle reminders as staff adjust to the new requirements. Enforce the policy consistently—nothing damages the launch of a dress policy more than applying it to some staff but not others.
The most difficult part of enforcing an employee uniform policy is dealing with chronically non compliant staff. Gentle reminders may need to be followed by formal warnings, or even sending staff home to change. Again, consistency is key. All employees should be subject to the same expectations and consequences.
Creating an employee uniform policy can revitalize your company’s image. Take your time, give it plenty of thought, and explore the many varieties of workwear available to your company.
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Whether you’re promoting your company with conference giveaways, company workwear, customer gifts, or branded office supplies, you’re going to have to choose between generic and brand name promo products. While it’s true generic promo products are (usually) cheaper than their brand name counterparts, you’ll get a better return on investment with branded products. Why? We’re glad you asked.
People Notice Brands
People notice brands, even for the smallest items. Consider that most ubiquitous of promo items, the humble pen. When you’re giving customers or clients gifts, which are they most likely to value—the cheap generic ballpoint pen or a sleek and stylish pen set? Generic products are more likely to wind up discarded, while brand name promo products will be retained and used for extended periods of time—all while reminding the user who gave them the high-quality gift.
Brand Name Promo Products Show You Value People
Your customers and staff aren’t stupid—they recognize generic promo products as cheap, throwaway items. The quality of your gift reflects how much your company values the gift recipient. Clothing is an excellent example. If you reward a hard-working staff member with a branded jacket, he knows you value him. Give the same employee a cheap, low-quality item, and he receives an entirely different and much more negative message—that he isn’t worth more than the cheapest items.
Quality Equals Longevity
The longer a promotional item is in use, the better. A single item that is used daily for years is more beneficial to your brand than a dozen generic promo products sitting in drawers or the local landfill.
Consider these two scenarios. In one, you provide plastic travel mugs to all your staff. The mugs are cheap, don’t fit vehicle beverage containers well, and don’t do a good job of maintaining drink temperature. With better mugs available, your gifts aren’t going to be used for long.
In our brand name promo products scenario, you make an investment in a double-wall stainless mug for each employee, all emblazoned with your company logo. These high-quality mugs are likely to be in constant use as employees commute and travel. Your logo travels with them—providing you with advertising opportunities in multiple locations.
Promo Items Reflect You
How do you want your company to be viewed? Every promo item carrying your name delivers a message about your company and its values. Do you want your name associated with cheap products, or the quality and durability of brand name promo products? We know which choice we’d make.
What is Construction Management?
Construction management is the science of planning and supervising construction projects from development through to project completion. Proper construction management ensures a project is completed in a timely and cost-efficient manner while meeting predefined quality standards.
What Does a Construction Manager Do?
A construction manager oversees construction projects. They supervise the construction of everything from residential and commercial buildings to bridges, roads, power plants, and industrial facilities.
A construction manager has many responsibilities, including:
How Do Construction Managers Work?
Construction managers use cost-estimation and planning software to create efficient budgets, project timetables, and work schedules. They use this software to help develop a project strategy that accounts for possible delays while still completing the project in a timely manner. After certification, construction managers may opt to pursue graduate degrees in construction management.
How Do You Become a Construction Manager?
Construction management requires a bachelor’s degree in construction management or engineering. Previous construction experience is usually required—most construction manager positions require five or more years’ experience. Construction managers can receive a voluntary Certified Construction Manager designation from the Construction Management Association of America.
What Skills Does a Construction Manager Need?
In addition to education and experience, a construction manager must possess skills in:
Looking to invest in new construction safety apparel? Browse our collection and customize with your company logo today!
Promotional items are an excellent way to spread the word about your medical facility while reinforcing your relationship with both clients and staff. In addition to engraved pens, calendars, and customized apparel, you can tie your facility directly to personal health care with a variety of small, useful promotional items. We’ve assembled a selection of ten medical promo item ideas to help you choose the right products for your staff, clients, and partners.
1. Branded Coffee Cups
The coffee cup is a ubiquitous part of office life. Give your office a unified appearance with a set of customized coffee cups your staff will appreciate.
2. Personalized Apparel
As medical promo item ideas, work uniforms serve a double purpose: you get a smartly-outfitted staff while presenting a professional face to the world.
3. Folders and Clipboards
Almost any office stationery can be used as a promotional item, Folders, memo pads, and clipboards reinforce your brand while serving an important function in both your administrative and medical departments.
4. First Aid Kits and Bandage Dispensers
The more people use your promotional items, the more often your brand comes to their attention. A first aid pack is a popular health promo item idea. The connection to health care is obvious, and eventually, everyone needs to use a Band-Aid.
Staying hydrated is important for optimum health, and reusable water bottles are extremely popular. Water bottles emblazoned with your brand name are promotional items you can be sure will be used.
While it’s easy enough to download a step counter to a cell phone, not everyone wants to work out and juggle their phone at the same time. Small pedometers serve a useful function, and reinforce your facility’s connection to healthy living.
Pens disappear, as anyone working at an office’s front desk knows. Most often, people simply forget the pen isn’t theirs and pocket it. And once they realize they made a mistake, well, who’s going to make a special trip to return a pen?
Put those errant pens to work by branding them, so anyone using the pen in the future is exposed to your brand. Customized pens also make excellent medical promo item ideas for conferences and trade fairs.
Magnets are another convenient way of spreading your message. In addition to your health care facility’s number, include local emergency numbers in large print. Fridge magnet calendars are also popular choices.
Key chains might seem like out of place in a list of health promo item ideas, but much like pens, key chains are always in use, making them a valuable promotional tool.
Sure, you could print your brand on a simple keychain, or you could go a step further. A keychain that doubles as a small bottle of hand sanitizer is a great promo tool for health care facilities.
Small branded stress toys help your clients release tension to get through the day and are popular gifts. As part of a conference gift bag, they’re a welcome, fun break from the hustle and bustle of the convention floor.
Learn more about our complimentary logo setup and shipping here, and shop our selection today!
1. Dri-FIT Heather Polo by Nike Golf
2. Nike Golf Elite Backpack
3. Dri-Fit Technical Colorblock Cap
4. Dri-Fit Swoosh Visor
5. Dri-Fit Stretch ½-Zip Cover Up
6. Large Duffel by Nike Golf
7. Nike Departure Roller III
8. Nike Explorer 2 Golf Shoe
With low-profile traction and comfortable support, the Nike Explorer 2 Golf Shoe is an ideal shoe for both casual and athletic wear.
9. Nike Golf Collapsible Umbrella
10. Nike Golf Tri-Fold Towel with Carabiner
Whether you’re running a small business or a multinational company, it's important to keep track of the world’s most influential business leaders. Every two years, Thinkers50 publishes a ranking of the top management thinkers in the world. Their strategies and advice are the cutting-edge information managers need to stay current with the latest innovations in management thinking.
Below are Thinkers 50's top ten influential business leaders for 2017:
10. Rita McGrath
A Columbia Business School Associate Professor, McGrath is among the world’s most influential business leaders. She developed discovery-driven planning and is committed to creating innovation and growth strategies for businesses during times of market uncertainty by emphasizing corporate entrepreneurship.
Follow Rita McGrath on Twitter here.
9. Richard D’Aveni
D’Aveni is a professor of strategic management at the Tuck Business School of Dartmouth University. He coined the term “hyper-competition” to describe the most changeable markers and is an expert on commoditization.
Follow Richard D’Aveni on Twitter here.
8. Adam Grant
The author of Give and Take, Grant’s personal skill set covers areas as diverse as advertising and professional magic. He specializes in work motivation and success.
Follow Adam Grant on Twitter here.
7. The Team of Alexander Osterwalder and Yves Pigneur
Osterwalder and Pigneur are remarkable influential business leaders. The authors of Value Proposition Design, the two devote their time to making strategy and innovation as practical as possible.
Follow Alexander Osterwalder and Yves Pigneur on Twitter here.
6. Marshall Goldsmith
A leadership guru, Goldsmith specializes in helping leaders create lasting changes in employee and consumer behavior. His no-nonsense approach to leadership resonates with his audience—especially those in small to mid-sized businesses.
Follow Marshall Goldsmith on Twitter here.
5. Michael Porter
Porter is sometimes known as the father of modern business strategy, ensuring his place in any list of top influential business leaders. He doesn’t just coach businesses—national governments seek his insightful input.
Follow Michael Porter on Twitter here.
4. W. Chan Kim and Renée Mauborgne
Professors of strategy at INSEAD, a globally-recognized business school, Kim and Mauborgne are the authors of Blue Ocean Strategy, which should be required reading for anyone interested in the field of entrepreneurial strategy and competition.
Follow W. Chan Kim and Blue Ocean Strategy on Twitter here.
3. Clayton Christensen
Christensen is the world’s foremost authority on disruptive innovation, and ranked number one in the Thinkers50 list in both 2011 and 2013. His strategies have helped organizations unlock previously-unknown areas of growth and success.
Follow Clayton Christensen on Twitter here.
2. Don Tapscott
Internationally recognized for his work on the social and economic impacts of technology, Tapscott is the CEO of The Tapscott Group, a think tank focused on business and technology. He is an expert on the implications of virtual currency on business.
Follow Don Tapscott on Twitter here.
1. Roger Martin
A former dean of the University of Toronto’s Rotman School of Management, Martin leads the pack of Think 50's most influential business leaders. He is the author of eleven books, including the groundbreaking Creating Great Choices and Getting Beyond Better. His advice is heeded by CEOs internationally.
Follow Roger Martin on Twitter here.
Triple Crown Products specializes in helping small to mid sized businesses promote their brand, through high quality promotional products. Learn more about our complimentary shipping and logo setup here.
Kids’ sports camps offer children a chance to learn new skills, sportsmanship, and teamwork. They’re also a lot of work—coaching and entertaining a team of youngsters can be exhausting! Why expend much-needed energy on marketing when our selection of sports camp promo item ideas can do it for you?
Here's ten sports camp marketing ideas that enhance your team’s enjoyment while promoting your camp to others:
1) Lip Balm
Wind and temperature changes can leave sports camp participants with painfully dry and cracked lips that interfere with their enjoyment of camp activities. A collection of flavored lip balm containers helps keep your team happy, and is one of those sports camp promo item ideas they’ll use long after camp is over.
2) Dental Care
If you’re running a day camp, you don’t need to worry about dental hygiene much, but if your young charges are going to stay at camp for any length of time, they’re going to need to take care of their teeth. Travel toothbrushes are an ideal addition to any camp welcome kit.
A day on the playing field can leave kids with severe sunburns. Provide some sunscreen bottles with carabiners so your young athletes always have access to some sun protection.
Sunglasses are essential for hot summer days. As sports camp marketing item ideas, sunglasses are also some of the most visible. After all, they’re right there on your teams’ faces.
5) Camp Caps
Speaking of sun protection, baseball caps are long-lasting sports camp marketing ideas. Kids are likely to wear them home from camp, encouraging other children to ask about the camp and what it was like.
6) Water Bottles
Water bottles aren’t just promo products—they’re a way to keep your team safely hydrated during hot days. Every sports camp needs a collection of reusable water bottles, so why not incorporate them into your sports camp promo item ideas?
7) Duffle Bags
Water bottles, sports equipment, sunscreen, team uniforms—how are your camp participants going to store and transport all this gear? Camp-specific duffle bags are an ideal solution that also advertises your camp to the public.
8) Portable fans
A day spent running drills and playing leaves even the coolest kid panting and sweaty. Offer them some relief with handheld fans which double as cooling misters.
Campgrounds that feel friendly and inviting during the day can be scary places at night. Help your young charges navigate from cabins to washrooms and back with headlamps or LED flashlights.
When the weather turns wet and miserable, you need some way to keep campers entertained indoors. Light-up Fidget Spinners and other games will help pass the time until the playing field dries out.
Learn more about Triple Crown Products complimentary logo setup and shipping here!
School promotion items serve many purposes. They’re a way to reward students, thank staff, and show appreciation to parents. The right promo item will travel far and wide, spreading news of your school and encouraging enrollment. Here’s a handy guide to the many school promo item ideas available. All can be customized with your school’s name and logo at reasonable prices.
Back to school
Get your students revved up for the new academic year with a few goodies.
Customized pens, pencils, and highlighters all make affordable little gifts to students.
Produce your own freshman orientation packages by combining pens and other class materials with school logo-emblazoned coffee mugs, calendars, and organizers. Today’s electronically-minded freshmen (and staff for that matter) will also appreciate portable chargers for their phones.
School Spirit and Sports
Get your students and their parents cheering on the team with personalized pom poms, pennants, team shirts, and caps. Mood bracelets are also cool little school promo item ideas that can be used as classroom rewards for younger students.
As for the team your student body’s screaming their hearts out for, show your appreciation for their efforts with some school sweats and duffle bags. After exerting themselves on the field or the courts, your athletes will be grateful for some personalized water bottles, which they’ll also use outside of the sporting arena.
After all the hard work is over, your students deserve to celebrate. Celebrate with them with school-specific stuffed animals or a graduation cap stress reliever. Graduations can also be hot events, so keep everyone cool with customized water bottles.
Thanking Alumni, Parents, and Staff
No-one graduates without help. Your staff work hard, your alumni are generous, and your students’ parents give of their time to help further children’s education. Don’t let these heroes’ stories go unsung or unrewarded—without them, our schools would lack so much.
Just like students, proud alumni and parents will value t-shirts and jackets emblazoned with the school logo. For staff or parents who go the extra mile, personalized power banks and notebooks make excellent thank-you gifts.
Your school has many reasons to celebrate. The school promo ideas mentioned here can help you express gratitude for those who help make it happen while providing extra motivation to the students you serve. Here’s to the old alma mater—long may she rule!
Most business managers devote significant time to tedious, non-value-added duties. What's more, countless others make the mistake of spearheading initiatives that are outside their areas of expertise. If you are saddled with endless business roles and responsibilities, learn why delegating can be a smart idea.
When to Seek Outside Help
It's not always easy for self-made business people to give up control. To effectively grow a business, however, it's important to know your limitations. Whether it's due to a lack of time or a lack of expertise, there are some instances when it makes sense to delegate a particular task. Some good examples include:
1) Social media: To effectively engage with customers, you need a lot of time to reply to messages, address concerns and craft intriguing posts. It usually makes the most sense for busy small business owners to delegate their social media marketing to a capable subordinate.
2) Web design and development: These days, there are a lot of WordPress themes available for small businesses. Even if you know how to install one, however, it's a good idea to have an expert take the reins, so you can make sure your site will run without hiccups and be compatible across multiple devices.
3) Market research: To effectively plan and employ a promotional campaign, you need to understand all the intricate facets of your market. Since this can take a lot of time and resources, it's generally smart to go with a firm that specializes in collecting and interpreting market data.
4) Promotional campaigns: Whether you need logo design, employee uniforms or engaging promotional materials, it pays to go with an expert that specializes in brand logo decoration and custom-made apparel.
How to Delegate Tasks and Responsibilities
A small business owner's responsibilities never seem to end, especially for entrepreneurs who have a wide range of skills. Unfortunately, research has found that these business owners tend to waste a lot of time tackling day-to-day operational tasks instead of actually working “on” their businesses. By offloading some key tasks, business owners can focus their talents on growing their companies. The trick is to choose a person or provider with the necessary time, focus and expertise for a given task.
During the winter, most people retreat indoors, where they can relax in the comfort of artificially heated environments. For people who work outdoors, however, productivity can't stop just because the weather turns cold. The following outdoor winter workwear can help keep your workforce stays warm, safe and busy when the temperature drops.
Waterproof Armor Skin High-Vis Velcro Gloves: Waterproof and heavily lined, these high-performing work gloves include reflective silver and high-visibility yellow around the knuckle. This makes them a safe option for road work and law enforcement. They are also made from the strongest synthetic glove material on the market.
3 Season Rain Defender Quilt Lined Full Zip Hoodies by Carhartt: Enhanced by Rain Defender™ durable water-repellent technology, this versatile, quilt-lined sweatshirt includes a detachable hoodie, along with a pair of front hand-warming pockets. It also includes spandex-reinforced waistband and rib-knit cuffs that help lock in body warmth.
Knit Hat with Visors: Also by Carhartt, this 100-percent acrylic rib-knit hat keeps workers warm, while also shielding them from sunlight. One-size-fits-all versatility ensures comfort, and the fabric is job-tested to ensure a long-lasting product that can endure the most trying work environments.
Flannel-lined Work Pants by Dickies: Fully lined with flannel, these comfortable work pants lock in body heat. They are also stain-resistant and require no ironing, so your crew will never look unkempt on the job site.
Tradesman Quilt Lined Jackets: Boasting a "Rugged Duck" shell, this winter jacket offers the durability and warmth of cotton duck without the restrictive finish. The coat includes a warm quilted lining that won't cause sweating in the afternoon and leaves room for layering in the cooler morning and evening hours.
Yukon Coveralls by Carhartt: For extreme cold, nothing beats this rugged, full-body workwear. On the outside, durable 1000-denier Cordura water-repellent nylon protects against the elements. On the inside, arctic-weight quilted nylon polyester traps in body heat, so your crew can stay comfortable and productive in the harshest settings.
While insulated winter clothing can go a long way toward keeping your crew comfortable and safe, it's not a cure-all. To help protect your crew from cold weather incidents, it's important to adhere to the following guidelines:
In addition to these important guidelines, it's also a good idea to make sure your team drinks plenty of water during the winter, since dehydration can compromise the body's ability to regulate internal temperatures.
It's not always easy to command attention at trade show, when you are surrounded by so many competing booths. To resonate with attendees, you need a way to slow foot traffic and summon the eye. Trade show apparel and promotional products can help with this, but only if they offer actual, real-world appeal. If your company is planning to exhibit at a trade show, the following promo products can help you spark interest.
1) Custom Tote Bags: One of the most popular ways to engage trade show audiences, tote bags offer valuable versatility, along with enduring promotional appeal. They also make great touch points, regardless of your audience's individual interest or demographics.
2) Microfiber Cloth: As mobile devices become more and more ubiquitous, consumers need safe, convenient ways to keep their screens clean. Inexpensive and lightweight, microfiber cloth can be a compelling promo item that attracts booth traffic. It's also useful for cleaning sunglasses and eyeglasses.
3) Promotional Lip Balm: While some items appeal to specific industries and demographics, others are dependent on the time of year. If you have a trade show planned for the winter months, lip balm is a smart way to engage guests. Not only is it inexpensive, this pocket-sized promo item is now available in a variety of eye-catching designs that prominently showcase your company's logo.
4) Trade show apparel: Custom tees make great touch points for trade shows. At the same time, you can present a more professional appearance by outfitting your entire team in matching branded corporate apparel that clearly showcases your organization's logo.
5) 2 oz. Energy Shots: While most attendees enter trade shows with plenty of enthusiasm, all the walking and networking can lead to fatigue. By offering this branded sugar-free multi-hour energy solution, you can lure in lagging attendees, who will be grateful for a little pick-me-up. Best of all, you can stock up on these unique trade show items for as little as $1.90 apiece.
The Importance of Planning
While engaging promo products can help you pique interest at a trade show, there are a few things you should consider. For one, it's important to target your products months in advance to ensure that you can stock up enough merchandise, so you won't run out before the end of the show. About three to six months before your trade show, you should also take some time to create press releases, announce your presence on social media and send out your booth info to attendees.
Once the event begins, make sure to position your promo materials in a noticeable place. You should also greet visitors with a smile and use warm, friendly speech. Make sure to trade badge scans or business cards at every opportunity and make detailed notes for post-show follow-ups. If you aren't especially comfortable interacting with customers, try performing a little role-playing with your staffers, so you can better engage with prospects to learn about their wants and needs.
When companies single out their highest achievers, they set the stage for increased productivity and better job satisfaction. Here are some simple employee recognition ideas to help you leverage this powerful motivational tactic.
Harnessing the Power of Recognition
While many business owners believe that perks and bonuses drive employee satisfaction, research suggests that a pat on the back can be just as effective. In fact, Forbes recently highlighted a study which showed that organizations that regularly thank their employees significantly outperform those that do not.
So, how can you recognize your staff for putting in hours of hard work? The following simple ideas are a great place to start:
Create an honors board.Set up a bulletin board in a strategic place and use it to highlight noteworthy contributions from specific employees.
Engage in personal one-on-ones.
While many business owners use one-on-one sit-downs to discuss problems, smart employers also use them to give compliments and thanks.
Create a rewards program. See if you can set up a rewards program with an outside vendor. Then, create a system that allows your employees to gain points by going above and beyond their standard job descriptions.
Give out gifts. Some very compelling research suggests that employees actually prefer corporate gifts over cash bonuses. Whether it's a branded tool, golf accessory or a briefcase, the right gift can go a long way toward boosting employee satisfaction.
Reward longevity. When you take the opportunity to honor seniority, you can impact the recipient in a positive way, while also providing other workers with incentives that will reduce the likelihood of turnover.
The Science of Gratitude
Countless studies have shown that humans have an innate desire to be recognized for their talents and contributions. By tapping into this instinct, business owners can improve office culture, boost productivity and reduce turnover. Whether it's through employee gifts, one-on-one meetings or recognition among peers, you should always be looking for ways to honor your top talent, especially if you want to keep it working for you.
Motivate your employees and browse our collection of gifts today!
Travel woes can be big burden, especially during peak times of the year. From long security lines and packed planes to flight delays and sick passengers, there are all sorts of bothersome issues that make the airport unpleasant. Fortunately, you can promote a more seamless experience by taking a few steps to individualize your luggage. Whether you frequently travel for business or have plans to go home for the holidays, here's how you can streamline your visit to the luggage carousel.
Use a distinct luggage tag.
Ditch the standard-issue paper airline luggage tag in favor of a colorful marker that will quickly catch your eye. Available in durable silicone, contemporary luggage tags include secure pockets that hold name and address cards. They can also be branded with your unique company logo.
Mark your bags with tape.
Since so many pieces of modern luggage look the same, it's not unusual for people to grab the wrong bags. Unfortunately, it can take a while for travelers to realize a mistake and return an item to airline staff. Since travelers reach for the handles on their bags first the vast majority of the time, it makes sense to clearly mark this area. Wrap colorful tape around your handle to differentiate it from similar bags. Just be sure to use a colored duct tape instead of masking tape, which will not hold up to the rigors of transit.
Add a colorful accent.
Again, the best way to differentiate your luggage from similar styles is to add something distinctive. That said, it's not always easy to do this without damaging or permanently altering your bag. With this in mind, it's a good idea to add a removable accent that stands out with eye-popping color. A durable metallic carabiner is a great option, especially for the traveler who owns a popular brand of luggage. You can even get a branded carabiner that includes antibacterial hand sanitizer, which can help you avoid catching that dreaded airport bug.
Brand your luggage.
If you own a business, you can easily differentiate your luggage by showcasing your company logo in a prominent place. Not only will this make your bag easier to identify, it will turn it into a veritable billboard that can boost brand awareness as it circulates around the luggage carousel. If you travel frequently, branded luggage can really help you increase exposure, while also streamlining your ability to get in, get your luggage and get on with your day.
Add a unique luggage strap.
If branded logo luggage exceeds your individual needs, you can go for a more subtle approach with a personalized luggage strap. Thanks to modern dye-sublimation capabilities, you can customize your strap with the most intricate images, text and graphics in crisp detail and spectacular color gradations.
Successful construction companies must stay productive, even when the mercury drops. Unfortunately, unforgiving weather conditions can subject workers to accidents and injuries, while increasing the risk of employer liability. Here's how you can keep your crew safe, productive and warm on a construction site.
State your expectations. On many job sites, it's not enough to suggest that workers protect themselves from the elements. To eliminate liability concerns and worker's comp expenses, it's a good idea to state clear rules relating to cold-weather safety. Many businesses choose to ease safety concerns by providing branded work coats, jackets, work pants and other construction worker winter clothes, which insulate employees against the elements, while projecting a more professional corporate image.
Enclose your workspace. Whether it's a prefab modular panel system, a heated tent or a few strips of plastic hung over a doorway, you should look for ways to enclose exposed workspaces whenever possible.
Use artificial heat. If you have a power source, consider utilizing an artificial heating unit. If this isn't practical on a given worksite, think about setting up a heated tent, trailer or rental unit that will allow your crew to warm up during their lunch hours and breaks.
Stay dry. Your crew might be tough enough to work in the coldest conditions. That said, they shouldn't be working if they can't stay dry. Watch the weather forecast closely and call it a day if rain or sleet is on the way.
Recognize the signs of trouble. When the body is unable to maintain its core temperatures, hypothermia can quickly follow. Common symptoms include shallow breathing, shivering, confusion, slurred speech, drowsiness and weak pulse. If someone on your job site exhibits these types of symptoms, move them to a warm, dry area. Remove any wet clothing and use blankets or heating pads to bring his or her internal temperatures back up. If symptoms persist, be sure to seek medical attention right away.
Other Safety Considerations
According to The U.S. Department of Labor, there are tens of thousands of cold-weather workplace injuries and illnesses each year. While many of these include hypothermia, others stem from slips and falls. Be sure to prioritize your crew's safety by removing ice from the work site. You should also provide plenty of water, since dehydration can increase the risk of hypothermia.
Branded corporate gifts offer powerful appeal that's been noted in several compelling research studies. If you are looking for a way to reward your workers this holiday season, the following custom products make great gifts for employees.
The Surprising Benefits
We've all heard the saying, "cash is king." When it comes to boosting employee satisfaction, however, the opposite appears to be true. According to The Harvard Business Review, employee gifts have been shown to boost worker productivity and satisfaction better than monetary rewards. That said, it's important to choose products that will actually appeal to your workforce. Some great seasonal options include:
The Power of Employee Gifts
During the holiday season, some employers hand out monetary bonuses in an attempt to boost employee satisfaction and cultivate greater loyalty. Unfortunately, not every business owner has the budget for these types of gestures. Branded employee gifts are a great alternative for companies that must stay budget-conscious.
According to research, non-financial rewards are actually more effective at boosting employee satisfaction and productivity when compared to cash bonuses. By offering your employees branded gifts, you can show your appreciation for a job well done, without overextending your limited budget.
Start your holiday shopping early and browse our apparel and accessory collections today!
For people working within the electric power industry, danger looms around every corner. Fortunately, the right safety gear can minimize the risk of accidents, while reducing the severity of injuries, when accidents do occur. If you want to keep your team safe and reduce liability concerns, learn why flame-resistant clothing is so important.
Understanding the Risk
When workers find themselves in close proximity with petroleum, natural gas or other flammable substances, they could be subject to life-threatening flash fires. When flammable clothing is ignited by a fire, molten metal or arc flash, the hazards become substantially greater, since clothing fires tend to last longer, burn more of the victim's body and increase the risk of lung and airway damage. Flame-resistant clothing can significantly reduce the severity of these injuries by limiting the fire's ability to spread.
What Is Flame-resistant Clothing?
The primary purpose of flame-resistant clothing is to resist ignition. At the same time, FR clothing is also designed to mitigate injuries when unavoidable ignitions occur. By not continuing to burn after an initial fire, FR clothing limits a person's injury to - at most - burns across the skin directly affected by the hazard. By reducing the total surface area of a burn, FR clothing can significantly boost the chances of survival.
The second purpose of FR clothing is to insulate wearers from thermal hazards, which lowers the risk of 2nd or 3rd degree burns through the actual garments. This is where the clothing's arc rating enters the picture. For people who work in the electric power industry, electric arcs are serious safety concerns. A single arc flash or blast can reach temperatures that exceed those found on the surface of the sun. Arc blasts can also come with shrapnel from molten or vaporized metal particles, along with hot gases and intense pressure waves. A serious blast can cause a variety of injuries, including blindness, memory loss, hearing loss, broken bones and deadly burns. When workers are wearing the appropriate safety gear, however, they can drastically reduce the risk of life-altering outcomes.
How Does Flame-resistant Clothing Work?
There are two distinct kinds of flame-resistant fabrics: treated FR and inherent FR. Treated fabrics are created using a chemical application process that allows them to resist ignition. While they do reduce the risk of fire and burns, treated FR fabrics can lose some of their protective capabilities over time, as they are exposed to laundering, UV rays, abrasion and general wear and tear. On the other hand, because flame-resistant properties are built in at the molecular level, inherent FR retains its protective qualities for the life of the fabric. It's also a bit more expensive, although these costs can be recouped since the clothing can be worn longer.
When choosing an FR fabric for their workers, it's a good idea for business owners to determine how much protection they need and how much they can afford to spend. They should also thoroughly investigate industry safety requirements to make sure their gear meets or exceeds the minimum level of protection.
Triple Crown offers a diverse collection of flame-resistant work gear with features that meet the most stringent safety requirements. Explore our available inventory or contact our office to learn more.
Trade shows provide unique marketing opportunities for just about every type of company. To promote optimal engagement, however, it helps to offer engaging touch points that offer actual, real-world value. Here are some effective trade show giveaway ideas for your next event.
Key chains: While they might sound like relatively ordinary trade show items, modern key chains can actually command a lot of attention. Contemporary styles include a number of eye-catching features, including tape measures, LED lights, USB drives, tools, carabiners and much more.
Magnetic promo items: From mini-calendars and jumbo clips to dry-erase notepads and sublimated promotional mini-placards, there are all sorts of affordable magnetic promotional items with the power to attract people to your trade show booth.
Wallets: Unlike your grandfather's leather billfold, modern promotional wallets come in a wide assortment of styles. Whether it's a flexible smartphone wallet, durable smart mobile wallet, or a Modena Slim RFID Passport Wallet, these stylish, affordable promo items are a great way to connect with customers.
USB drives: Thanks to modern mobile devices, consumers are constantly accumulating mass amounts of pictures and video files. In turn, few are able resist the allure of extra storage, especially when it comes in a convenient, pocket-sized container that showcases your unique brand.
First-aid kits: If your target audience lies within the medical sector, first-aid accessories are a no-brainer. That said, because these branded necessities offer relevant benefits to anyone, they can also make a powerful impact across numerous other markets.
Getting Optimal ROI
Since they are open to large audiences, trade shows provide great opportunities for companies to expand their promotional impact. At the same time, this key characteristic also makes the average trade show a very competitive environment. To stand out, you need to choose relevant branded items that offer long-term promotional appeal. After all, you won't be getting a very good return on your investment if a lead simply tosses out your branded item after leaving the event.
Contact our team to help you customize your impact giveaways today!
Custom branded apparel can have a positive impact on a company's image. At the same time, it can also boost employee morale, improve teamwork and drive greater productivity. If you have yet to leverage customized clothing, here's why you should be outfitting employees in professional apparel that showcases your brand.
It projects a more professional image.In addition to improving brand identity, custom corporate apparel makes your organization look more professional. This can be especially important for a small business that’s trying to make a name for itself in a market that includes larger, more established competitors.
They make customers feel more comfortable.By projecting a greater sense professionalism, branded corporate clothing instills customers with more confidence. At the same time, it can also allay concerns in certain instances. For example, if your workers regularly visit customers' homes, it's a good idea to clearly identify their affiliation with your brand.
It boosts productivity.Studies suggest that employees tend to be more productive and efficient when they are wearing branded company uniforms. According to psychologists, this is because we tend to adopt certain characteristics associated with whatever garment we are wearing. In other words, when they put on branded company clothing, employees are more likely to ease into "work mode," while also projecting a more professional air.
It helps build team spirit.By increasing teamwork and building a stronger sense of camaraderie, branded workwear can go a long way toward boosting group productivity. When managers wear a different color or style of custom company apparel, it can also help project a visible air of authority.
It boosts brand recognition.In essence, branded corporate apparel turns your employees into walking billboards that advertise your logo, wherever they go. Since virtually any logo, font, image or trademark can be placed on your employees' uniforms, it's a big mistake to not take advantage of this convenient and powerful advertising space.
What if Your Company Doesn't Wear Uniforms?
Even if a business doesn't have any sort of official uniform policy, it can still leverage custom corporate apparel for conferences and special events. Whether it's a trade show, a golf event or community gathering, there are always opportunities for company representatives to don their branded apparel.
Contact our Triple Crown team to learn about our custom services today!
Armor is essential for people who work with their hands. To effectively apply their talents on the job, however, workers can't afford to be encumbered by bulky gloves that offer little protection and poor flexibility. To keep your crew comfortable and productive during cold weather, consider our list of the best gloves for winter work.
SuperDex Palm Coated Yellow/Black Gloves
These flexible gloves include a micro foam nitrile palm that ensures a solid grip. They also offer a high-visibility, yellow nylon shell, along with a breathable coating that keeps hands dry and cool. The non-marking, low-lint design minimizes the risk of material contamination, while the flexible, pre-curved finger design reduces hand fatigue.
Waterproof Armor Skin High-Vis Velcro Gloves
Made from the toughest synthetic glove material on the market, this high-performing work glove can endure wear and abrasion better than natural cowhide. It's also waterproof and heavily lined, making it one of the best gloves for winter. Hi-vis yellow and reflective sliver around knuckle make these gloves ideal for road work, law enforcement and any other environment wear high-visibility reduces the risk of accidents.
Anti-Vibration Premium Curve Technology by OccuNomix
Made of premium, washable, full-grain leather, these rugged work gloves include a Visco-Polymer padding that stands up to hot surfaces, while preventing the chafing that can come from carrying vibrating or especially heavy objects. These traits make it a great choice for people working in the construction industry or environments that require the use of industrial power tools. A pre-curved design enhances comfort and flexibility, while four-way stretch nylon conforms to fit any hand size.
Viz™ by Maximum Safety®
Designed to offer comfort and protection, while supporting fine parts handling, these gloves are perfect for landscaping, fabrication, manufacturing, demolition, auto repair and light construction. The hi-vis orange back is impossible to miss, and the easy-on, easy-off cuff allows workers to quickly free their hands for detailed projects.
Deerskin Palm with Thinsulate™
Soft, breathable and extremely pliable, these gloves offer flexible armor for construction, machine operation and agriculture. Thinsulate™ lining provides ample warmth without sacrificing flexibility. Spandex backing creates a more breathable glove that stretches to accommodate any type of hand.
Insulated Top Grain Pigskin Leather Palm Glove
Armed with safety cuffs, these durable gloves easily fit over coat sleeves, while offering great visibility during a broad range of high-risk applications. The Thinsulate™ lining keeps hands warm, while the Keystone thumb style promotes superior fit and flexibility.
Select Shoulder Split Cowhide Leather Palm Glove with High-visibility Back by PIP
This economical glove is a great choice for general cold work applications, such as highway construction and refrigerated warehousing. The Shoulder Split Cowhide leather construction promotes exceptional comfort and durability. Leather finger tips and palm construction enhances safety, while rubberized fabric safety cuffs protect the wrists.
As the weather turns cold, most of America rolls back time in an effort to optimize daylight. While the end of daylight saving time creates more sunlight during the morning hours, it reduces light toward the end of the work day. Here's what you should know about protecting your workforce during this especially dangerous time.
Understanding the Risks
According to the U.S. Bureau of Labor Statistics (BLS), fatal injuries along road construction sites most commonly occur as a result of workers being struck by vehicles. While that might not sound surprising given the distractible nature of American motorists, it doesn't tell the whole story.
Based on statistics provides by the BLS, while motorists are directly responsible for a large percentage of road construction site fatalities, the majority of accidents occur when workers are struck by construction equipment. Whether it's a back-over or run-over, jobsite accidents tend to result from visibility issues. Many times, this is due to obstruction; however, it's also frequently caused visibility issues related to low lighting.
The Need for High-Visibility Workwear
For companies working along America's roadsides, high-visibility work gear is anything but optional. At the same time, high-vis workwear is also necessary for construction workers that regularly move around forklifts, backhoes, trucks, cars and other machinery traveling under its own power.
More than one agency of the federal U.S. government has standards and guidance related to the wearing of high-visibility clothing. This includes both the Federal Highway Administration and the Occupational Safety and Health Administration. These agencies typically reference the industry consensus standard, which comes from the American National Standards Institute (ANSI) and International Safety Equipment Association (ISEA). While it's critical for managers to ensure that they are in compliance with these regulations, it's not always enough. When lighting is especially low, it's important for managers to go the extra mile by outfitting their crews with high-vis clothing and equipment that will actually get worn.
Choosing the Right High-visibility Clothing
High-visibility garments are designed to make wearers more visible to vehicular traffic. They do this by providing high color contrast between clothing and the work environment. Unfortunately, if they are uncomfortable, don't fit well, or are inappropriate for the weather, high-visibility clothing often ends up on the ground. To make sure your workers always don their brightest colors, it's important to choose high-visibility clothing that will ensure comfort and promote productivity. This means hi-vis winter jackets instead of vests when the temperature drops. It also means lightweight gear when the temperature soars above 100 degrees in the summer. It may also mean flexible high-visibility gloves that allow for fine handling, along with water-proof parkas that will keep workers dry when rain begins to fall.
Smart businesses focus a lot of attention on building brand recognition among the people in their local communities. The holiday season provides unique opportunities for companies to engage the public through special promotions and events. Here are five smart ways to increase your pool of local customers this winter.
Hold a food drive. During the holiday season, countless organizations accept charitable donations for the less fortunate. Think about starting or participating in a drive for non-perishable food items. This is a great way to cultivate valuable relationships, while also shedding positive light on your brand.
Volunteer. Consider asking your employees to volunteer during the holiday season. What's more, outfit them in branded apparel that showcases your unique logo. If you are reluctant to ask your employees to dedicate their time for free, consider sweetening the deal by offering some intriguing holiday employee gifts.
Target key events and organizations. All communities differ based on climate, location and demographics. To better understand your potential customers' needs and interests, you and your employees need to get involved in key events and organizations, such as business councils, neighborhood groups and even school PTA groups. You should also take steps to identify any potential holiday events and get involved either through sponsorships or direct participation.
Host your own holiday event. Many businesses spend a lot of time trying to craft strategies that will allow them to participate in non-relevant community events. If you can't see a way to promote your service or product at a specific event, think about starting your own. Rent out space or use your own facility to host some type of event, and invite other non-competitive local businesses to participate.
Plan a promotional giveaway. The holidays provide an ideal opportunity for businesses to engage the public with special promotions, giveaways and contests. Instead of giving out a monetary reward, however, take your marketing strategy a step further by offering branded promotional items as first, second and third prizes.
To learn more about our promotional and branded apparel, contact our team!
According to Harvard Business Review, an employee gift can actually motivate workers better than cash bonuses. To effectively engage your workforce, however, it helps to choose products that are relevant to their fields or industries. Here are some gift ideas for employees working in some of America's top industries.
Autos & Vehicles/Motor Vehicles
Thermos Travel Tumblers: Available in a wide array of colors and styles, insulated travel tumblers keep hot beverages hot and cold beverage cold. Whether they're filled with coffee, water or soda, these mobile beverage holders appeal to just about anyone, whether they drive for a living or make a short daily commute.
Highway emergency sets: These comprehensive roadside kits can be lifesavers, when unexpected car trouble leaves your employees stranded on the side of the road. Designed to provide safety and peace of mind, each kit includes 200-amp jumper cables, a gas siphon, warning triangle, two bungee cords, a Mylar blanket for staying warm, two glow sticks, a flashlight, tire gauge, a pair of gloves with rubber grips, and a sturdy carrying case with pockets for securing all 12 pieces.
Deluxe Windshield Shade: Comprised of light, reflective material, these foldable shades keep automobile interiors cool, while protecting dashboards from UV damage. They also easily pop open and collapse through a unique spring-like action that allows them to conveniently slide into a small round polyurethane case.
Real Estate/Residential Properties
Flashlights: In the best of circumstances, vacant properties will have working electricity. Many times, however, real estate professionals must organize showings without the benefit of artificial light. A high intensity flashlight can be a godsend, especially when a bit of staging is required.
Plastic Power Bank, Wall Charger & Car Charger Kit: A lack of power can also complicate communication, since there's no way for agents to charge their smartphones. This all-in-one power bank and car charger kit ensures that their phones will always be on for emergencies and important calls.
Tool Bag: A thriving real estate company has the resources to hire professionals to make even the smallest repairs. In many instances, however, agents are forced to make repairs themselves. Whether they need to swap out fixtures, change switch plates, measure a room or tighten the occasional screw, this comprehensive tool bag gives real estate professionals everything they need to prep a home for a timely showing.
Home & Garden/Home Decor
Picture Frames: Virtually everyone adorns their homes with family photos. By offering attractive frames to your employees, you can connect on an emotional level, while making your brand a fixture in their homes.
Garden Tool Pack: Packed with gardening essentials, this attractive tote is a great gift for employees who are caught up in the booming gardening hobby-trend.
Rosewood Wine Glass Set: An ideal gift for wine enthusiasts, this lovely set includes a wood box with a handsome rosewood finish. Inside, your valued employee will find two sparkling wine glasses nestled safely in die-cut foam, along with a tool drawer that holds a silver plastic foil cutter, fold-out knife, decanting pourer, stopper and corkscrew.
Sport Jugs: When they are working long hours on the job site, construction crews consume massive quantities of water and sports drinks. This insulated sports jug makes sure your crew will never go thirsty, thanks to an insulated, 384-ounce reservoir that keeps beverages cool all day long.
Tool Rolls: Cumbersome tool boxes are heavy and difficulty to organize. When your workers need tools for a timely task, they'll appreciate this convenient tool roll that includes 18 pockets for varying sizes for tools. Easy to handle and haul, this worksite essential can boost productivity and enhance employee goodwill.
Retractable Flashlight: This retractable flashlight extends to illuminate hard-to-reach places. It also includes a magnet on end that can pick up items just out of reach. Whether they dropped a tool in a bad spot or need to pick up loose nails at the end of the day, this innovative tool can make things whole a lot easier on your crew.
Luggage: A perfect gift for valued employees and invaluable clients, custom luggage helps to cultivate goodwill. At the same time, it can also increase brand awareness, as your staffer or client travels through airports. From hard-sided carry-on bags and lightweight duffels to computer cases and high-end luggage, there are plenty of options for any situation.
Aero-Snooze Travel Kit: For frequent travelers, it's not always easy to get enough shut-eye. Help take the red out of "redeye" flights with this three-piece set that includes a handy TSA-compliant carrying pouch with foam earplugs and a soft nylon eye mask.
Tech Travel Kit: Power will never be in short supply with this handy employee travel gift. Ideal for road trips, the convenient molded carrying case includes a 5V/1A AC adapter and 5V/1A car charger that can charge phones in the car and in a hotel room.
Getting Optimal ROI for Your Gift
A thoughtful employee gift can make workers feel more appreciated. At the same time, it can also help improve morale, drive productivity and reduce turnover. To get optimal benefits, however, it pays to choose gifts that are relevant to your workers' lives. Instead of taking a one-size-fits-all approach, try to get to know each employee and think of ways you can connect by offering a more personalized gift.
In today’s fast changing business climate, the rush to offer the best online experience continues to grow. While we believe online services are important, we also believe expert advice and help by people that know your business is critical when ordering custom logo apparel and promotional products.
For example, some companies offer online art designers allowing users to create logos and artwork that can then be printed or embroidered on apparel and promotional products. While these tools can be a quick way to come up with a simple generic design, we know that there is no replacement for a professional graphic designer and software who can turn any idea into a unique brand image. That is why we have and will continue to focus on increasing our graphic design team and capabilities.
Also, online shopping tools are a convenient way to sort through nearly unlimited amounts of products and we feel ours is one of the best. But online tools do not know about the unique needs of each organization, company or group which is critical when ordering a variety of branded products. Different products have unique logo and branding abilities and limitations and some products work better with others. For this reason each of our customers are given a dedicated representative to help meet very specific needs and to make it easy to replenish and find compatible products over time.
Last but not least is the problem of an unlimited amount of companies that specialize in a specific product category or service. This works fine for blank retail products but leaves much to be desired when it comes to ordering branded products with a custom logo. Not only is it a hassle to set-up logos with multiple companies, but every corporate apparel and promotional products company has different quality standards and logo color pallets which can make it nearly impossible to create a cohesive and quality branded appearance. This is why we offer such a wide range of products and logo options to our customers in order to meet every branding need possible. Our graphic design team examine and match logo colors across different imprint methods such as screen printing and embroidery to ensure that logo colors have a cohesive look across various products.
In summary, we believe that modern organizations need the power of online tools with the added convenience of personal and professional customer service to provide the best branding experience. Triple Crown Products will continue to focus on giving our customers the best off all worlds in this regard.
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products distributors. Please contact your local promotional
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